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In this sense, we are dealing with a kind of 'institutional work', where practices are the widely institutionalized products of practitioner praxis (Lawrence et al.
The praxis involved in practice change will be particularly important, and in this respect I shall draw upon the institutional work tradition, though giving it a more materialistic spin than usual.
This 4P model, with its focus on macro practices, aligns the Strategy-as- Practice agenda closely with institutional theory, and its variant, the institutional work perspective (Lawrence et al.
Here the contribution of the institutional work perspective is its recognition of institutionalization as a kind of work, thereby connecting the micro level to the macro level.
As the label suggests, the institutional work perspective takes seriously the kinds of macro-level institutions represented by Strategy and its practices.
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